What a Great Opportunity

Corvette Forum is a great Social Media Site.  It is a great place for Corvette owners, enthusiasts, dealers, and suppliers to share all of their thoughts, products, and services.  So it has the recipe to be a great Marketing Tool. I know for a fact dealerships have picked up car sales and companies have sold parts all because of the Forum traffic.  Many Forums get pushed under the radar for many marketing companies, because they are too busy focusing on the top social media sites like Facebook and Twitter.  But for those marketing companies looking for a great niche Social Media site, head over to Corvette Forum to start making your next plans.

Shopping!

CorvetteForum.com is not only a great place to talk about Corvettes, find out information and repair tips about Corvettes, but it is also a great place to start shopping for all of your Corvette needs.  Corvette Forum has dedicated sections to dealers and parts for each generation of Corvette.  So weather you need to pick up a part or a whole new car, just go to CorvetteForum.com  Another great benefit to the forum is that there are countless reviews available from other forum members.  There are plenty of threads discussing which dealers rip you off and lie about their inventory, and also plenty praising the dealers who are honest and do a great job getting you a great deal.

EPA MPG Announced

Today, the EPA announced its MPG ratings for the 2014 Corvette Stingray.  Now, before we get too judgmental, we have to keep in mind that this car has a 6.2 Liter V8 turning out 460 horsepower.  Now in comparison, the Corvette Engine is almost 3 times more powerful and almost 2.5 times bigger than the 4 cylinder engine found in a 2013 Toyota Camry.  So, with that in mind, I was surprised to see just how economical the new Corvette will be.  The EPA announced that equipped with the manual transmission, the MPG will be 17 city and 29 hwy.  The surprising part is the highway mileage. I mean 29 miles per gallon from a car that eats tires.  So, how does this compare to the previously mentioned Camry? Well the 4 cylinder Camry actually only 35 mpg hwy, so only 1.2 times as much as the Newest Stingray.  I’m not sure about you, but I would sacrifice 6 MPG for a lot more power and fun.

Nobody Likes a Tease

In the months leading up to the reveal of the 2014 Corvette Stingray, Chevrolet laid out a brilliant advertising plan (imo).  Every couple of weeks, Chevrolet would release a teaser video, which would feature the car in camouflage or blurry to where you could not see the details of the car, and in each video there would be a small trickle of information about the upcoming Stingray.  Well, Chevrolet posted the dates of when each video would be released, but there was no specific time.  Sometimes it would be available on the website at 8am, sometimes 11:30 am.  But, on the CorvetteForum.com, there were users who searched the web to find the videos as soon as possible, and they would embed them into a new Thread.  As a result, many of the Corvette Forum members would just go straight to the Forum to see the latest video instead of going directly to Chevrolet’s website.

What’s all the Hype?

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We’ve all heard of a product life cycle, and for the most part we can tell where something is on that life cycle.  But before the product life cycle, there is the Hype Cycle.  This is what analyst firm Gartner has come up with.  They use this tool to measure and educate technology.  Since technology is such a rapid growing field, there are often ups and downs before those of the typical product life cycle.  And those “pre” ups and downs are referred to as the Hype Cycle.  With that in mind, I would say that CorvetteForum.com is in the end of its Trough of Disillusionment and beginning of the Slope of Enlightenment.  I say this because based on the search and traffic history from semrush.com and alexa.com.  In the mid 2000s there was a surge of activity on the website, then in the late 2000s/early 2010s there was a fairly rapid and consistent downward trend.  And now, search and traffic seems to be picking up slowly, and based of my research, I put it at the Trough of Disillusionment/Slope of Enlightenment stage of the Hype Cycle.

Using A Forum

Using a forum is very easy.  Most forums you do not need to be a member to read what everyone else is saying, which is great, because so many people go to forums to look for a quick “how to” or advice on a particular subject because forums typically cater to a specific interest, such as Corvettes.  So if you need to look at some quick advice already given, you can just browse through the forums to find the information you are looking for.  But, say you want to get involved within that particular forum community, well, that is easy too.  Just sign up, and start commenting on people’s Threads, or start a thread of your own.  Threads are how Forums work.  It’s basically just a stream of comments.  One person starts the thread, and other members then comment.  So, if you need a question answered, just start a thread, and most of the time, others will tell you what you are looking for, or where better to find it.

More on Competition

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LS1Tech was discussed in an earlier post, and although it is not a direct competitor, it does compete for some of the web traffic and keyword.  CorvetteForum.com has about 30% more organic keyword search volume than LS1Tech (Corvette Forum’s closest keyword competitor).  LS1Tech is a forum where members can discuss the LS1 Engine, its applications (including the Corvette), and modifications.  Here is one quote from a forum member, “CorvetteForum is okay, LS1Tech is better if you’re thinking about modifying your LS1.”  CorvetteForum.com is a forum dedicated to all things Corvette.  Ranging from the very first Corvette, to rumors of Corvettes that are not even released yet.  When someone asked which Corvette forum was the best, this is the answer he got.  “Pretty much the only one worth a damn.”  The same individual that asked the question later posted “I’m enjoying perusing the classifieds over at CorvetteForum right now…” And the classifieds at CorvetteForum.com are great.  They have sections for car and part dealers.  Many dealerships are active in the Forum Community and often post deals and specials, and as a result, they tend to have the most advertising presence within the Corvette Forums.

The Reveal

As mentioned in an earlier post, there is an all new Corvette coming later this fall, and when Chevrolet revealed to the 2014 Corvette Stingray to the world, it did so via Live Video feed from a special event held in Detroit.  The design struck up a lot of controversy within the Corvette Community, but then again many Corvette enthusiasts really liked the newest design direction from Chevrolet.  But no matter what their opinion was, they all went on CorvetteForum.com to share what they thought and to see what others thought.  Sounds like a great marketing opportunity to me.  The Live Reveal Video has been posted on Chevrolet’s YouTube Channel, and I have it here for you now.

Corvette Forum Competition

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There are several Corvette Forums available today.  But CorvetteForum.com is byfar the best and most widely used.  Based on data from SEMRush.com, CorvetteForum.com is the number one in organic keyword searches compared to its competitors.  DigitalCorvettes.com was the only other Corvette Forum site to even show up on the semrush’s list of competitors.  There were however other forums on the list, such as LS1Tech.com which is a forum devoted to the LS1 V8 Engine used in Corvettes and other GM vehicles.  And there was a Corvette Blogging Site, CorvetteBlogger.com.  But Digital Corvettes was the only true competitor and CorvetteForum.com had more than 10 times the organic keyword searches.

Happy Birthday

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The Corvette Logo Lineage

This Summer the Corvette has turned 60, and with an all new model set to arrive this Fall, Corvette Fever has officially begun.  Weather you’ve owned several Corvettes, or are just in love with the car, Corvette Forum is the Social Site for you.  This is the best and most active site among the Corvette Social Sites, and because of this, it would be the best site for Marketers to utilize.  Membership is not required for users to explore the site and the Corvette Threads, which means the marketing efforts would be directed towards everyone, not just the Corvette Forum members.